Published: 14 Oct, 2024
360 images for eCommerce and how they’ve transformed online shopping
Customer expectations are evolving rapidly. Online retail has grown into a major player, with customers now looking for more interactive and engaging experiences. One of the tools that has taken the eCommerce world by storm is 360 imaging. These images allow users to view products from every angle, giving them a virtual experience comparable to that of holding the product in their hands. According to a report by Statista, an estimated 16.5% of goods sold in the US in 2022 were returned. The use of 360 product views can help customers understand the products they are purchasing better, thus cutting down on returns.